How Twitter… err, X Will Transform Everything

X is clearly official now - moving away from Twitter branding.  The little blue birdie has departed.  What does this mean for the future of Twitter and all of the various components around the business?  There is much in-store for the future of X, but will it flourish or flop?  It’s time to untangle X.

Elon Musk has signaled via posts, Spaces, and media outlets that he plans to transform the app in 5 main ways:

•       Payments (Monetization – think taps for views)

•       Tweets or X’s (Written word)

•       Video (Long form video)

•       Native Coins (crypto? banking? commerce?)

•       Audio (Next interactions)

Let us think about the possibilities that he outlined. 

Payments $$$:

Elon has promised X will be the most impactful financial system in the world.  As the face of crypto changes, it is certain that cryptocurrency will be core to this.  Use your X app to pay for dinner.  Have a desire to “tip” someone for their tweet?  Send someone some money for services they provided – legitimate services, mind you!  You could do this all via a DM.  In essence, what you have here is the beginning of use cases at scale for Web3 – though we are still figuring out how centralized this will be verses the strict constructionist view on Web3 being completely decentralized.  There are components of both in this model.  This is a creator economy.  

This is an AI assisted voice conversation.  The content comes from a blog written by Joseph Raczynski.